Wearing T-shirts for a living can pay off | News
JACKSONVILLE, Fla. -- Jason Sadler took his Ponte Vedra Beach wardrobe and decided to cash in.
"Yep, T-shirt money buys the milk, bread, pays the mortgage," he said back when First Coast News interviewed him a year ago.
Sadler's IWearYourShirt.com business focused on one sponsor a day back then. He would wear a t-shirt a day for a company, making social media posts and web videos to promote them.
And he would get upwards of $1,000 a day to do it.
Fast forward to today and he's got a couple shirt wearing employees, nearly 40,000 Twitter followers, and the shirt has come off his back ... so to speak.
"Yeah, I figure you gotta cover bigger things every year," he said.
The bigger thing is an SUV. And while it's not exactly wearing a T-shirt, but instead wrapped in the sponsor's logo, the idea is the same.
The sponsor now is Buzztime Trivia. They make a trivia game played at bars around the country.
So instead of just saying the product is great, Sadler and his crew are road-tripping in the T-shirt mobile to play the games with people.
They'll go to seven cities, inviting people to play along with them.
Sure it's fun, but Sadler says it's a creative way to draw attention to a product.
"It's fun, ya know, it's work every day. But it's not going to a 9 to 5," Sadler said. "It's promoting companies and having a good time doing it."
Sadler says it's an approach to business and life that anyone can use to get ahead.
"It all comes back to being creative. Whether you're running a business, trying to get a job, doing anything. Creativity always stands above the rest."
You can participate with Jason and his crew at www.iwearyourshirt.com.
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