Boorito is Back: Chipotle Hosts Halloween Fundraiser & Launches Short Film to Benefit Farm Aid | Community Spirit
Chipotle Mexican Grill will raise up to $1 million to benefit family farmers through its annual “Boorito” Halloween fundraiser. Customers visiting any Chipotle restaurant in the US, Canada and the UK on Monday, October 31st from 6 p.m. to close dressed in a costume inspired by the family farm will be treated to a burrito, order of tacos, salad, or burrito bowl for only $2, and Chipotle will donate proceeds (up to $1 million) to Farm Aid and the Chipotle Cultivate Foundation.
“Boorito has become an eagerly awaited tradition for many of our customers,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “We are hoping to use the excitement surrounding this annual event to spark more conversation of the struggles facing so many of America’s family farms, and to raise money to help address these issues.”
Boorito 2011 also features an online costume contest. To participate, customers dressed in a costume inspired by the family farm — such as humanely raised animals, family farmers, or locally grown veggies — must take a photo of themselves visiting a Chipotle restaurant on Halloween, and upload it online at Chipotle.com/Boorito or by texting “COSTUME” to 888222. One grand prize winner will receive $2,500, and five runners up will receive $1,000 each. Twenty honorable mention winners will receive a burrito party for 10 guests.
While Boorito brings out the playful side of Halloween, a short film released earlier this month by Chipotle and the Chipotle Cultivate Foundation depicts the truly frightening reality facing many family farms. Each week, 330 family farms are deserted, bringing scary consequences to rural America. The film encourages people to “Show Family Farmers Some Love This Halloween” by participating in Boorito, and features an acoustic cover of “Mama, Don’t Let Your Babies Grow Up to Be Cowboys” made famous in a duet by Willie Nelson and Waylon Jennings and sung by Karen O, lead singer for the Yeah Yeah Yeahs. The film can be seen at www.cultivatefoundation.org.
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